EdTech Product & Campaign Design

Built to play

A series of build-it-yourself objects that react to movements, inspiring kids to create with technology.

Zhan Shi & Kristine Yang

My role in this project

Creative Strategy

Art Direction

Photography

Built to play is an online campaign designed for Teknikio, an educational company that creates electronic toolsets for kids, with the focus to reinforce teknikio's image of inclusiveness and playfulness.

This campaign was launched in July 2019 and brought a significant 30% increase to teknikio's website visits the first week.

Built to Play is a series of six unique and playful invention ideas using teknikio circuit boards and components. Teknikio had three main communication goals and the following is how we achieved them:

Teknikio provides gender-neutral products and engages girls with STEM without adhering to stereotypes — Instead of creating the common STEM themes like making robots and cars, we developed our invention ideas focusing on 1. LifeStyle: Fun objects with surprise elements. 2. Wearable Tech: Something you can wear & activate with body movements.
Teknikio encourages open-ended play while providing a solid foundation that shows the user how s/he could think creatively to apply the techniques to reimagine their personal world — Our inventions ideas are inspired by everyday activities like saving money(Ferris Wheel Coin Collector), reading a book(Bookmark Lamp), and dancing(Tilt Hat) which can be easily related to by every kid.
Teknikio's products are scalable and can be easily reused — All inventions are made of parts from Teknikio's existing toolsets to encourages makers who already own teknikio products to re-invent by mixing components from multiple toolsets or to purchase additional parts needed.

We produced a photoshoot with each invention that features their uniqueness and playfulness then created a series of creative assets for multiple digital platforms.