Created by
Chao Hui Tu & Tuba Ozkan
Created by
Chao Hui Tu & Tuba Ozkan
Created by
Chao Hui Tu & Tuba Ozkan
A series of build-it-yourself objects that react to movements and the environment.
A series of build-it-yourself objects that react to movements and the environment.
A series of build-it-yourself objects that react to movements and the environment.
A series of build-it-yourself objects that react to movements and the environment.
Chao Hui Tu
EdTech Product & Campaign Design
Built to play
A series of build-it-yourself objects that react to movements, inspiring kids to create with technology.
My role in this project
Creative Strategy
Art Direction
Photography
Built to play is an online campaign designed for Teknikio, an educational company that creates electronic toolsets for kids, with the focus to reinforce teknikio's image of inclusiveness and playfulness.
This campaign was launched in July 2019 and brought a significant 30% increase to teknikio's website visits the first week.
Built to Play is a series of six unique and playful invention ideas using teknikio circuit boards and components. Teknikio had three main communication goals and the following is how we achieved them:
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Teknikio provides gender-neutral products and engages girls with STEM without adhering to stereotypes — Instead of creating the common STEM themes like making robots and cars, we developed our invention ideas focusing on 1. LifeStyle: Fun objects with surprise elements. 2. Wearable Tech: Something you can wear & activate with body movements.
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Teknikio encourages open-ended play while providing a solid foundation that shows the user how s/he could think creatively to apply the techniques to reimagine their personal world — Our inventions ideas are inspired by everyday activities like saving money(Ferris Wheel Coin Collector), reading a book(Bookmark Lamp), and dancing(Tilt Hat) which can be easily related to by every kid.
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Teknikio's products are scalable and can be easily reused — All inventions are made of parts from Teknikio's existing toolsets to encourages makers who already own teknikio products to re-invent by mixing components from multiple toolsets or to purchase additional parts needed.
We produced a photoshoot with each invention that features their uniqueness and playfulness then created a series of creative assets for multiple digital platforms.
LifeStyle Invention
Ferris Wheel Coin Collector
A ferris wheel that rotates and triggers LEDs when activated by coin weight.
teknikio components & materials used
Magnet Sensor, LED Boards, Conductive Tape
LifeStyle Invention
Bookmark Light
A night lamp, and a bookmark, that lights up by placing a book.
teknikio components & materials used
Touch Sensor, LED Board, Conductive Tape
LifeStyle Invention
Secret Message Box
This box reveals its secret message with light when activated by rotating the cylinder handle.
teknikio components & materials used
Light Sensor, LED Boards, Conductive Tape
Wearable Invention
Diamond LED Necklace
This necklace lights up when the snap on each end connect.
teknikio components & materials used
LED Boards, Conductive Thread
Wearable Invention
Tilt Hat
This hat lights up when is tilted.
teknikio components & materials used
Tilt Sensor, LED Boards, Conductive Thread
Wearable Invention
Snap-on Patches
This fanny pack has a light sensor that activates the changeable LED patches by touch.
teknikio components & materials used
Light Sensor, LED Boards, Conductive Thread